A Dog Food - No Junk!
Feed Planet Dog Now



EXPERTLY cRAFTED NUTRITION
Taste your dog will love, meticulously created by culinary experts and precisely formulated by veterinarians.
EXPERTLY cRAFTED NUTRITION
Taste your dog will love, meticulously created by culinary experts and precisely formulated by veterinarians.

Recognisable Ingredients, Nutritionally Complete, Oven-Baked Food
We don’t play with ingredient listings or disguise waste from the food industry. We oven-bake our responsibly sourced ingredients to retain essential nutrients. Typical pet food manufacturing uses rendering and extrusion—double heat and pressure cooking—that destroys natural nutrients, necessitating the addition of synthetic ones to compensate.
Dogs Have Nutritional Requirements, Not Ingredient Requirements
Our food is nutritionally complete for a sustainable future, rejecting the meat myth. It’s laughable to promote meat when labeling requirements reveal most dog food contains less than 25% meat. Dogs are already eating 75% plant-based ingredients and always have. Their evolution over thousands of years and scientific studies of their DNA demonstrate this.


Empowering You With A Better Choice
We provide the information you need to make an informed decision. We don’t hide behind excuses about giving away a secret recipe—it’s often just a mask for junk. Our food delivers over 70% of energy from protein and fat—not carbs. Ironically, “respected” meat-based brands rely more on carbs than meat content, which is often of questionable quality.
Feed Planet Dog NowDogs don’t need meat!
The realities
Planet Dog food
Sustainable Choice:
Planet Dog contributes to drastically reducing this environmental impact.
Planet Dog contributes to drastically reducing this environmental impact.
Plant Benefits:
Planet Dog respects your dogs’ natural dietary evolution; studies show they thrive on a nutritious plant-based diet.
Planet Dog respects your dogs’ natural dietary evolution; studies show they thrive on a nutritious plant-based diet.
Nutritional Transparency:
Planet Dog offers transparency and integrity, using natural ingredients and cooking that preserve more inherent nutrients.
Planet Dog offers transparency and integrity, using natural ingredients and cooking that preserve more inherent nutrients.
Meat-based dog food
Meat Burden:
If it were a country, the U.S. pet food industry would rank as the 5th largest meat consumer, posing a significant environmental impact.
If it were a country, the U.S. pet food industry would rank as the 5th largest meat consumer, posing a significant environmental impact.
Meat Myths:
Continues the outdated carnivorous narrative despite dogs’ proven ability to thrive on varied diets.
Continues the outdated carnivorous narrative despite dogs’ proven ability to thrive on varied diets.
Obscured Reality:
Transparency is thin regarding meat content, quality, and origins, paired with an over-reliance on supplements for essential nutrients.
Transparency is thin regarding meat content, quality, and origins, paired with an over-reliance on supplements for essential nutrients.
“Plant-based is BETTER”
Evidence shows that a well-planned plant-based diet ranks among the safest and healthiest options for dogs.
Proof: “Vegan vs. Meat-Based Dog Food: Health Indicators.”
Proof: “Vegan vs. Meat-Based Dog Food: Health Indicators.”


Empowering you with a better choice
Taste your dogs will love, delivered by ingredients you can trust.
Targeted nutrition, precisely formulated by veterinarians and nutrition specialists.
Good for your dog, you and the planet.
No Junk in 1 simple step
No Junk in 1 simple step
No Junk in 1 simple step
No Junk in 1 simple step
No Junk in 1 simple step
Just give us the essential info about your dog, and we’ll provide the exact calories your dog needs, sourced largely from protein and fat and personalised meal planning. We’ll make feeding your dog a joyful experience again.


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